Last month, I saw the music video of our very own kababayan Apl.de.Ap with the song ‘Take Me to the Philippines”. Days after, I read some blog entries about his project called Jeepney Music and he collaborated with the Department of Tourism which made a lot of Filipinos, especially his fans happy and proud to be a Filipino.
While chatting with my friend who is a fan of Pinoy indie bands, she gave me the link to MTV Emerge. I found out that they have a contest going on for unsigned Filipino artists to showcase their talents. The smiled when I heard that the project is a MTV, Jeepney Music, and Department of Tourism collaboration. Seven grand winners will be chosen and will sign a one year contract with Jeepney Music which will be handled by Apl de Ap himself! He will guide them in terms of digital distribution of songs and marketing strategies.