It seems that WeChat is always ‘in fashion’ these days. The leading social media application just inked a partnership with online shopping favorite Zalora!
With over 15 Million users in the Philippines alone, WeChat aims to give Filipinos an on-the-go platform to update them about ZALORA’s latest product assortments in a single swipe. Exclusive promos and good fashion finds will surely excite the fashionistas out there!
Justin Sun, Senior Director of Business Development and Operation at Tencent, the company behind the WeChat app, notes, “As Filipinos lead more mobilized lifestyles, WeChat wants to help boost brands by providing them a mobile platform to further expand their enterprises. Aside from supporting retailers, this kind of practice can also open up a new business model for those in the wholesale industries.”
To this, Paulo Campos, Co-Founder and Managing Director of ZALORA Philippines adds, “Our partnership with WeChat is a natural fit. With this mobile messaging leader at the helm, ZALORA can stay connected with shoppers and ensure that they remain up-to-date with all of our latest offerings.”
With WeChat’s new collaboration with ZALORA, being in the know about the latest fashion story is now made as easy through the use of voice, video, photo and text messages sent whenever and wherever. To open this partnership is an exclusive promo for WeChat users which offers dresses from collective.com for up to 60% off! Be sure to download WeChat on your mobile phone or tablet and add ZALORA’s Official ID: ZALORAph To enjoy the discount, user can simply follow the Official ZALORA WeChat Account. There is an e-coupon provided, so you can enjoy the e-coupon whenever you shop online.
What are you waiting for? Have fun and shop away! 😀