John Lloyd Cruz is undeniably one of the most talented actors in the country today. Not only that – he is also an effective product endorser. No wonder he has a number of deals under his belt including a pizza food chain, clothing line, shoe brand, mobile phone, canned good among others. Of course, the most-loved and sincere among them all is his Biogesic campaign with the popular tagline “Ingat!”
Most of his fans miss him already in the ABS-CBN Primetime Bida block. He was last seen as Armando in the Philippine version of I Love Betty La Fea where he was paired with long-time screen partner, Bea Alonzo. To be honest, I am a big John Lloyd Cruz-Bea Alonzo fanatic. I’ve seen all their movies – My First Romance, Now That I Have You, Close to You, All About Love, One More Chance and of course, Miss You Like Crazy!
Just like the rest of the JLC fanatics like me, what I really love about John Lloyd is his sincerity as an actor. You will see him onscreen not really as John Lloyd Cruz – the superstar. He is what his character calls him to be. Take for example his role as Alan Alvarez in his latest movie Miss You Like Crazy. I saw him as Alan Alvarez, the newly-promoted accountant who is torn between his longtime girlfriend and the one he truly loves. Not as John Lloyd Cruz the box-office king who is the dream guy of every girl (and gay LOL).
I think that is the reason why the John Lloyd and Ingat viral campaign of Biogesic works. Both are trusted in their respective fields and their credibility is tested for years. Also, expressing gratitude and showing that you care for a loved-one is very much appreciated.
To those who haven’t seen the movie Miss You Like Crazy, i do recommend you to watch it now. If i’m not mistaken, Bea Alonzo is now in Canada and is set to visit the international screenings of the movie. Too bad John Lloyd can’t join them due to prior commitments. I bet though that he didn’t fail to say ‘Ingat’ to his leading lady hehe 😀
Have you seen Miss You Like Crazy? What are your thoughts about the film? How do you feel towards John Lloyd Cruz as an actor, endorser and a person? Just curious 🙂